copywriting? Has anyone seen AIDA? I mean, before you can
run, you first have to learn how to walk, right? Yet, I see
it over and over again. Marketers who can’t even write a
simple headline are trying to “hypnotize” readers
with “psychological copywriting,” because that’s s https://www.michaeljemery.com/ https://cahalenandeli.com/what a few
of today’s copywriting experts are telling them they should
do!
I’ll let you in on a little secret. If you master the
fundamentals of copywriting, you’ll automatically be writing
hypnotic, psychological copy, because that’s the essence of
the AIDA formula. Here’s a perfect example of the type of
fundamental copywriting I’m referring to:
Following is a sales letter written by someone whom I have a
tremendous amount of respect for, Dr. Kevin Nunley. I chose
not to use a sales letter I’d written myself, because I
thought that might appear to be self-serving.
ATTENTION AUTO SHOP OWNERS!
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working 60 hours or more a week?
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The 5 Biggest Mistakes Most Auto Repair Shop Owners Make
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IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS
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